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An advertisement for Ray-Ban sunglasses - an example of promotional literature . Promotional literature is a class of product literature that endorses and advocates for the selection and usage of a product. The primary function of promotional literature is to act as a form of advertising for the product that emphasises the benefits of choosing ...
In the mid-1980s, Bruce Willis wore a pair of Shuron Ronsirs with tinted lenses on the series Moonlighting, leading to a surge in demand for browline sunglasses. In response, Ray-Ban, which already dominated the sunglasses market with their Wayfarers and Aviator sunglasses, introduced the Clubmaster, a traditional browline frame with sunglass ...
Costa Del Mar or simply Costa is an American manufacturer of polarized sunglasses based in Daytona Beach, Florida. [1] It is a wholly owned subsidiary of EssilorLuxottica. Their sunglasses are popular in the sport sunglasses market, and are considered good for outdoor sports practicing, such as Summer activities, recreational fishing and boating.
The Ray-Ban Wayfarer is a (mostly) plastic-framed design for sunglasses produced by the Ray-Ban company. Introduced in 1952, the trapezoidal lenses are wider at the top than the bottom (inspired by the Browline eyeglasses popular at the time), and were famously worn by James Dean , Roy Orbison , Elvis Presley , Bob Marley , The Beatles and ...
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Discounts and allowances, reductions in the basic prices of goods or services; Discounting, a financial mechanism in which a debtor obtains the right to delay payments to a creditor; Delay discounting, the decrease in perceived value of receiving a good at a later date compared with receiving it at an earlier date; Discount store