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The coupons and the catalog were discontinued by the company in 2006. General Mills became the sponsor of the popular radio show The Lone Ranger in 1941. The show was then brought to television, and, after 20 years, their sponsorship came to an end in 1961. Former site of General Mills today on the Mississippi River at Minneapolis
For years, I've had a standing arrangement to buy an annual, county-specific Entertainment Book ($35) packed cover-to-cover with coupons discounting everything from restaurants and local ...