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From the classic Ray-Ban aviators to a super stylish and on-trend circular silhouette, there's a pair for every kind of style.
Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
In 1982 Ray-Ban signed a $50,000-a-year deal with Unique Product Placement of Burbank, California, to place Ray-Bans in movies and television shows. Between 1982 and 1987, Ray-Ban sunglasses appeared in over 60 movies and television shows per year, continuing through 2007.
Luxottica owns not only a large portfolio of brands (over a dozen) such as Ray-Ban and Oakley but also retailers such as Sunglass Hut, Lenscrafters and Oliver Peoples, the optical departments at Target, and (formerly) Sears, as well as key eye insurance groups including the second largest glasses insurance firm in the US, EyeMed. It has been ...
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Ray-Ban Aviator variations. Besides the standard model there are several different Ray-Ban Aviator sunglasses variations designed as functional, technical and recreational sunglasses . The Ray-Ban Shooter variant was introduced in 1938 and the Ray-Ban Outdoorsman variant in 1939.
Ray-Ban Stories are the latest in a line of smartglasses released by major companies including Snap Inc and Google and are designed as one component of Facebookâs plans for a metaverse. Unlike other smart glasses, the Ray-Ban Stories do not include any HUD or AR head-mounted display.
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The modern monobrowline originated in the 1980s, as part of an effort by Bausch and Lomb to diversify their Ray-Ban sunglass collection with the Wayfarer Max, a fusion of the then-popular Wayfarer and Clubmaster sunglass models.