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v. t. e. Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Bond convexity. In finance, bond convexity is a measure of the non-linear relationship of bond prices to changes in interest rates, and is defined as the second derivative of the price of the bond with respect to interest rates ( duration is the first derivative). In general, the higher the duration, the more sensitive the bond price is to the ...
Listen with Friends. Listen with Friends allows Facebook users to listen to music and discuss the tunes using Facebook Chat with friends at the same time. Users can also listen in as a group while one friend acts as a DJ. Up to 50 friends can listen to the same song at the same time, and chat about it.
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events. Even though there are still traditional ...
Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...
Mobile campaign. A mobile campaign is a campaign, usually marketing, advertising, or public relations -related, through which organizations contact their audience through SMS (text messaging). This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way.
Estelle Sylvia Pankhurst (5 May 1882 – 27 September 1960) was an English feminist and socialist activist and writer. Following encounters with women-led labour activism in the United States, she worked to organise working-class women in London's East End. This, together with her refusal in 1914 to enter into a wartime political truce with the ...
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