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It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them. Activities identified as elements of the promotional mix vary, but typically include the following:
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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
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History. Nature's Way began as six comic strips submitted in 1976 to the Pacific Search, a local magazine in Seattle. This was Larson's effort to get away from a retail music store job. He was paid $90 for the strips, which encouraged him to produce more cartoons. He soon began submitting weekly cartoons to a newspaper, The Sumner News-Review ...
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