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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
Ray-Ban Luxottica is the largest optical retailer in the United States, with 7.3% of US retail sales in 2015. [47] With its merger with Essilor in 2018 the company owns Coastal/Clearly, an online contacts and glasses retail giant bought in 2014 that ships to over 200 countries beside its original North American market.
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The sunglasses were redesigned with a metal frame in 1939 and promoted by Bausch & Lomb as the Ray-Ban Aviator. [12] According to the BBC, the glasses used "Kalichrome lenses designed to sharpen details and minimise haze by filtering out blue light, making them ideal for misty conditions." [12]
t. e. Ray-Ban Meta Smart Glasses, formerly known as Ray-Ban Stories, are smartglasses created as a collaboration between Meta Platforms and EssilorLuxottica. They include two cameras, open-ear speakers, a microphone, and touchpad, all built into the frame. [1] Ray-Ban Stories are the latest in a line of smartglasses released by major companies ...
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