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Website. ray-ban.com. Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1][2]
Luxottica. Luxottica Group S.p.A. is an Italian eyewear multinational corporation headquartered in Milan. As a vertically integrated company, Luxottica designs, manufactures, distributes, and retails its eyewear brands through its own subsidiaries. It is the largest eyewear company in the world. [5][6] It is, since October 2018, a subsidiary of ...
An advertisement for Ray-Ban sunglasses - an example of promotional literature . Promotional literature is a class of product literature that endorses and advocates for the selection and usage of a product. The primary function of promotional literature is to act as a form of advertising for the product that emphasises the benefits of choosing ...
Aviator sunglasses. F.W. Hunter, Army test pilot, with AN 6531 sunglasses (1942) Aviator sunglasses are a style of sunglasses that was developed by a group of American firms. The original Bausch & Lomb design is now commercially marketed as Ray-Ban Aviators, although other manufacturers also produce aviator-style sunglasses.
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
The Ray-Ban Wayfarer is a (mostly) plastic-framed design for sunglasses produced by the Ray-Ban company. Introduced in 1952, the trapezoidal lenses are wider at the top than the bottom (inspired by the Browline eyeglasses popular at the time), and were famously worn by James Dean , Roy Orbison , Elvis Presley , Bob Marley , The Beatles and ...
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