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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
In 1982 Ray-Ban signed a $50,000-a-year deal with Unique Product Placement of Burbank, California, to place Ray-Bans in movies and television shows. Between 1982 and 1987, Ray-Ban sunglasses appeared in over 60 movies and television shows per year, continuing through 2007.
Luxottica owns not only a large portfolio of brands (over a dozen) such as Ray-Ban and Oakley but also retailers such as Sunglass Hut, Lenscrafters and Oliver Peoples, the optical departments at Target, and (formerly) Sears, as well as key eye insurance groups including the second largest glasses insurance firm in the US, EyeMed. It has been ...
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Ray-Ban Meta Smart Glasses, formerly known as Ray-Ban Stories, are smartglasses created as a collaboration between Meta Platforms and EssilorLuxottica. They include two cameras, open-ear speakers, a microphone, and touchpad, all built into the frame.
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This article, particularly the summary and history, sound a lot like an advertisement for the product. Phrases like 'Hollywood films found them to be very elegant' and 'the unique Ray-Ban lifestyle is embodied in its collections, reflected throughout hundreds of films, and remains the choice eyewear brand of celebrities both in real life and in ...
Paribas – privatized in 1987 and merged with BNP to form BNP Paribas. Saint-Gobain – created in 1665 by minister of Finance Jean-Baptiste Colbert; privatized in 1986. Société Générale privatized in 1987. Suez – privatized and merged with the stated-owned Gaz de France (GDF) in 2008 to form GDF Suez.