Dixons Retail
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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
Currys plc is a British multinational electrical and telecommunications retailer and services company headquartered in London, which was formed in 2014 by the merger of Dixons Retail and Carphone Warehouse Group.
PC World's website was merged into Currys in July 2019, resulting in the end of PC World as the separate retailer. Dixons Carphone announced they will rebrand as Currys plc in September 2021, dropping the PC World from the Currys name.
The plans come as the company revealed strong sales in online electricals during the pandemic to £4.3bn in the past year.
Dixons Retail plc was one of the largest consumer electronics retailers in Europe, which merged with Carphone Warehouse in 2014 to create Dixons Carphone. In the United Kingdom, the company operated Currys, Currys Digital, PC World (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow.
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