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Ray-Ban is a luxury brand of sunglasses and eyeglasses created in 1936 by Bausch & Lomb. Learn about its iconic styles, such as Wayfarer and Aviator, its smart glasses collaboration with Facebook, and its efforts to combat counterfeiting.
Luxottica is a vertically integrated company that designs, manufactures, distributes, and retails eyewear brands worldwide. It owns or licenses many luxury and designer brands, such as Ray-Ban, Persol, Oakley, and Chanel, and merged with Essilor in 2018.
Learn about the history and popularity of Ray-Ban Wayfarer sunglasses and eyeglasses, designed in 1952 and worn by many celebrities and icons. Find out how Wayfarers evolved from a near-discontinuation in the 1970s to a revival in the 2000s.
Aviator sunglasses are a style of sunglasses that was developed by a group of American firms for pilots. They have dark, reflective lenses and thin metal frames with double or triple bridges and bayonet earpieces or flexible cable temples.
An advertisement for Ray-Ban sunglasses - an example of promotional literature . Promotional literature is a class of product literature that endorses and advocates for the selection and usage of a product. The primary function of promotional literature is to act as a form of advertising for the product that emphasises the benefits of choosing ...
Ray-Ban Meta is a range of smartglasses created by Meta Platforms and EssilorLuxottica. They include two cameras, open-ear speakers, a microphone, and touchpad built into the frame. [ 1 ] They are latest in a line of smartglasses released by major companies including Snap Inc and Google and are designed as one component of Facebook’s plans ...
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