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A YouTube Premium subscription allows users to watch videos on YouTube without advertisements across the website and its mobile apps, including the dedicated YouTube Music and YouTube Kids apps and services.
The new price of an individual YouTube Premium plan is $13.99 per month (up from $11.99 previously) while YouTube Premium Music subscribers will pay $10.99 per month (up from $9.99).
In January 2022, YouTube announced it was shutting down its "YouTube Originals" program. Following is a list of all available, upcoming, and abandoned "YouTube Original" films and documentaries.
In July 2023, YouTube for the first time raised the price of YouTube Premium (from $11.99 to $13.99 per month) and YouTube Music (from $9.99 to $10.99) in the U.S.
The YouTube Premium plan would cost $13.99 a month in the U.S., up $2 from before, according to the company's website on Thursday. The price for its annual plan was hiked by $20 to $139.99.
Premium pricing (also called image pricing or prestige pricing) is the practice of keeping the price of one of the products or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price.